Total Well Being Diet Website

The Total Wellbeing Diet is Australia’s most popular diet with over 1,000,000 books sold since its launch in 2005. The high protein, low fat diet had mass appeal, and almost 10 years later is being reborn with a new online system to make following the diet even easier.
The brief for the Homepage was to take the platform to the next level with food to be a real focus. It should be feminine without ostracizing men and authoritative without being clinical.

ClientCSIROAgencyDroga5Year2015RoleResearch, UI & UX Design

Website Design


Website - Wireframe


Homepage Architecture


Website Architecture - Signup User-flow


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